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Red Date
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In recent years, Lin County has effectively boosted the yield and quality of red dates by improving date production methods, adopting new technologies, promoting the planting of new red-date varieties, and carrying out variety improvement efforts. At the same time, the county Party committee and government have continuously focused on enhancing the “specialty” and “excellence” of the red-date industry, making every effort to build the “Lin County Red Date” regional public brand. They have also explored new business models for the red-date industry, such as “red dates plus tourism” and orchard-based economies, and fostered a range of related industries, including jujube-flower honey, jujube-bud tea, jujube-wood shiitake mushrooms, and red-date sweet rice dumplings. Among these, jujube-wood shiitake mushrooms and jujube-bud tea have gained great popularity among consumers in Japan, South Korea, and other markets, with numerous orders flooding in from overseas.
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On this land full of promise in Linjiaping Town, Lin County, Lüliang City, Shanxi Province, Shanxi Qikouhong Agricultural Technology Co., Ltd. has reached a milestone moment. On July 18, 2025, the inaugural meeting of the Women’s Committee of Shanxi Qikouhong Agricultural Technology Co., Ltd. was held with great ceremony. Lin Lihong, Deputy Mayor of Linjiaping Town and Chairwoman of the Town’s Women’s Federation, attended the meeting.
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From December 16 to 18, at the Shenzhen International Convention and Exhibition Center (Bao'an New Venue), the Shenzhen International Health & Nutrition Supplements Expo saw “Lin County Jujube” showcasing a group of high-quality products from eight key enterprises spanning the entire industry chain. The expo also successfully hosted a special promotion event titled “Jujube Gathers in Pengcheng—Health Goes Hand in Hand.” Relying on its deep brand heritage, outstanding product quality, and precise alignment between production and sales, the expo generated total sales exceeding 1 million yuan on-site, with preliminary sales commitments surpassing 25 million yuan. Moreover, the event attracted over 250 prospective customers, sparking a surge in healthy consumption of “Lin County Jujube” across the Guangdong-Hong Kong-Macao Greater Bay Area and marking a solid step forward for this regional public brand as it expands nationwide and connects with the international market.
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Guangming Village, Linjiaping Town, Lin County, Lüliang City, Shanxi Province
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