A geographically privileged advantage: the golden production area of jujubes nurtured by the Yellow River.

Backed by the core production area

• Originating from The National Home of Red Dates—Lin County, Shanxi Province Located on the eastern bank of the Yellow River’s Shanxi-Shaanxi Gorge, it boasts a unique... Sandy loam soil + irrigation with Yellow River water + large diurnal temperature variation The natural conditions give jujubes their distinctive characteristics of high sugar content, high nutritional value, and a rich, mellow taste.
• The brand name “Qikou Red” draws its inspiration from a renowned ancient ferry crossing on the Yellow River, inherently imbued with regional cultural IP attributes and reinforcing the brand association with “gifts from the Yellow River.”

Base Scale and Quality Assurance

Ecological Farming Standards

• The jujube orchards strictly prohibit the use of chemical substances such as dyes, pesticides, and preservatives. The entire processing procedure relies on physical methods only, with no added fragrances—adhering firmly to... Authentic, original, and in its natural state Quality Commitment
• Innovate the “Enterprise + Cooperative + Farmer” model to ensure traceability of raw materials and promote the joint development of jujube farmers.

The advantage of an authority-certified quality benchmark: dual green and organic certifications, backed by gold-standard quality.

Top-Quality Certification

• Fresh-eating jujube harvest Certified by the China Green Food Development Center , jujube wood shiitake mushrooms obtained China Organic Certification
• “Qikou Red-Plaque Junzao” Wins Gold Award at the 21st China Green Food Expo

Honor and Qualification Matrix

A brand’s 20-year deep-rooted historical advantage: From trademark registration to established industry leadership.

Brand Development History

• 2004: Founder Chen Yongzhen registered the “Qikou Red” trademark, kicking off the brand-building journey.
• 2005: Awarded “Top Ten Brand Products in Shanxi Province,” establishing a regional brand presence.
• 2009: Taiyuan Qikou Honggong Trading Co., Ltd. was established; once again awarded the Shanxi Province Agricultural Product Brand title.
• September 9, 2010: Shanxi Kehu Red Date Industry Technology Co., Ltd. was established.
• 2011-2012: The product was awarded the “Best-Selling Product Award” at the Guangzhou and Shanghai Green Product Expos; and was recognized as a key leading enterprise in Lüliang City.
• Before 2017: Built a standardized production workshop and perfected the “Company + Farmer Households + Base + Cooperative” model.
• 2017: Listed on the Shanxi Equity Exchange Center (Listing No.: 040178); Zao Mu Shiitake mushrooms obtained China’s organic certification.
• 2018: Established Linxian Xingtai Agricultural and Pastoral Specialized Cooperative; developed Qikou Hong Ecological Science, Education, and Picking Garden.
• July 2019: Fresh-eating dates received certification from the China Green Food Development Center.
• December 2020: “Qikou Red-Label Junzao” won the Gold Award at the 21st China Green Food Expo; a 350-mu demonstration orchard of high-quality jujube was established (with grafting in the same year resulting in fruiting in the same year).
• 2021: Completed shareholding reform and rebranded as “Shanxi Qikou Red Agricultural Technology Co., Ltd.”, with brand upgrade.
• 2023: Recognized as a National High-Tech Enterprise, the brand is transitioning toward technology-driven agriculture.

Brand asset accumulation

• Including brands such as “Qikou Red,” “Fengzi,” “Kehu Red,” and “Xingjiang” 26 trademarks Build a brand protection matrix.
• 11 patented technologies have created technological barriers, strengthening the brand’s core competitiveness.
• Has received provincial-level or higher honors for many consecutive years, with the brand’s visibility and reputation steadily improving.

The core driving advantage of technological innovation: the leap from traditional agriculture to tech-driven agriculture.

Deep integration of industry, academia, and research

• We have established collaborations with numerous universities and research institutions, including the Food Research Institute of Shanxi Agricultural University and the Ancient Tree Research Institute, focusing on the development of functional foods and the selection and breeding of high-quality jujube varieties in the Yellow River basin.
• A major breakthrough has been achieved in the high-grafting and superior-variety replacement technology for jujube trees. In the demonstration orchard, grafting performed in the same year resulted in fruiting that same year, with a per-mu yield value exceeding 10,000 yuan.

Upgrading processing technology

• A 1,200㎡ processing workshop for fresh and dried fruits, as well as a poverty-alleviation workshop, has been completed, complemented by 14 refrigerated storage facilities, enabling end-to-end quality control from the field to the display stand.
• Develop fresh-keeping and drying technologies for jujube to extend product shelf life and enhance added value.
• Innovative products such as the intangible cultural heritage Zijin Jujube combine traditional craftsmanship with modern technology to create differentiated competitiveness.

Digital empowerment

• Utilize IoT technology to achieve real-time monitoring of the cultivation process and ensure product quality is traceable.
• Expand e-commerce channels, integrate online and offline sales, and enhance brand reach.

Advantages of a diverse and comprehensive product portfolio: from single jujube products to a full range of health foods.

Core Product Series

Product Innovation Capability

• Non-Heritage Zijin Jujubes: By combining traditional intangible cultural heritage techniques with modern food technology, we’ve created a unique flavor that has become the brand’s distinguishing hallmark.
• Jujube-wood Shiitake Mushrooms: Leveraging jujube-wood resources to develop circular agriculture, expand brand boundaries, and enhance overall economic benefits.

The integrated advantages of the entire industrial chain: a closed-loop system from field to global market.

Industrial chain layout

• Planting end Own base + cooperative + farmer households—ensuring stable supply and high-quality raw materials.
• Processing end Standardized production workshop, physical storage, no additives, preserving natural nutrients.
• Research end Industry-academia-research collaboration, university-enterprise cooperation, technological innovation, product upgrades, and enhancement of core competitiveness.
• Sales end Combining online and offline channels, simultaneously expanding into both domestic and international markets, and building a comprehensive marketing network.
• Cultural and tourism end Develop the Qikou Red Ecological Science and Education Picking Garden to achieve integrated development of the primary, secondary, and tertiary industries.

Supply chain advantages

• 14 refrigerated storage facilities ensure product freshness and extend the sales cycle.
• Poverty-alleviation workshops boost employment, achieving a win-win situation for both economic and social benefits.
• A well-established logistics system ensures rapid delivery of products to markets across China and around the world.

Global Market Expansion Advantages: From Domestic Benchmark to Global Brand

International market layout

• In March 2024, the brand participated in the International Food & Beverage Exhibition in Barcelona, Spain. Chinese Ambassador to Spain, Yao Jing, visited the exhibition booth, and the brand garnered international attention.
• Our products are exported to countries including Malaysia, Indonesia, Germany, Russia, and Hungary, enabling Qikou Red to step beyond national borders and reach the entire world.

Brand Internationalization Strategy

• Based on organic and green certification, aligning with global market trends toward healthy consumption.
• Explore the cultural essence of the Yellow River and jujube cultures, and build agricultural product brands with Chinese characteristics.
• Participate in international trade shows to enhance your brand’s global visibility and expand overseas sales channels.

Brand Value Advantage of Social Responsibility: Taking on the Responsibility to Support Rural Revitalization

Boost farmers' incomes

• Innovate benefit-linking mechanisms, and through methods such as order-based agriculture and guaranteed-price procurement, ensure stable growth in jujube farmers’ incomes.
• Poverty-alleviation workshops provide employment opportunities, helping local areas to fight poverty and promote rural revitalization.

Contribution to ecological conservation

• Adhere to ecological farming practices, reduce the use of chemical substances, and protect the ecological environment of the Yellow River basin.
• Developing circular agriculture and projects such as jujube-wood shiitake mushrooms enables efficient resource utilization and promotes sustainable development.

Cultural Heritage Mission

• Carry forward the traditional cultivation and processing techniques of red dates, and safeguard this intangible cultural heritage.
• Develop jujube-themed cultural products, promote the dissemination of red date culture, and enhance the brand’s cultural value.

Summary of Brand Advantages and Core Competitiveness

Through more than 20 years of dedicated cultivation, the Qikou Red brand has grown from a regional jujube brand into a comprehensive... Organic, green, tech, culture, international As an integrated agricultural brand, we will continue to be guided by technological innovation and centered on brand building, driving high-quality development of the jujube and sour jujube industries and contributing to the implementation of the rural revitalization strategy.