Gathering in Pengcheng to talk about health; the sweet aroma of red dates opens up new business opportunities.

From December 16 to 18, at the Shenzhen International Convention and Exhibition Center (Bao'an New Venue), the Shenzhen International Health & Nutrition Supplements Expo saw “Lin County Jujube” showcasing a group of high-quality products from eight key enterprises spanning the entire industry chain. The expo also successfully hosted a special promotion event titled “Jujube Gathers in Pengcheng—Healthy Together.” Relying on its deep brand heritage, outstanding product quality, and precise alignment between production and sales, the expo generated total sales exceeding 1 million yuan on-site, with preliminary sales commitments surpassing 25 million yuan. The event attracted over 250 prospective customers, sparking a surge in healthy consumption of “Lin County Jujube” throughout the Guangdong-Hong Kong-Macao Greater Bay Area and marking a solid step forward for this regional public brand as it expands nationwide and connects with the international market.

This exhibition represents an important step taken by Lin County to thoroughly implement the rural revitalization strategy and promote the branding of specialty agricultural products. During the expo, in the expansive 250,000-square-meter exhibition area, the specially designed 54-square-meter booth for "Lin County Red Dates" stood out remarkably. The booth’s design seamlessly integrates Lüliang’s regional culture with modern health aesthetics, featuring clearly defined zones for product displays, interactive experiences, and business negotiations—making it the focal point of the core exhibition area. High-quality dried red dates, red date gift boxes, and other basic products were showcased alongside deeply processed items such as red date health drinks, medicinal food products, and dietary supplements. Additionally, specialty derivative products—including health-enhancing and nourishing combinations and organically certified items—were prominently featured. Through interactive experiences like on-site tastings and sample drinks, visitors were able to directly experience the unique flavor and health benefits of red dates grown in this premium production area located at 37 degrees north latitude.

At the special promotion event, Bai Xinling, Chief of the Market Information Division of the Lüliang Municipal Bureau of Agriculture and Rural Affairs, comprehensively shared the development foundation, resource advantages, and policy support directions of the Linxian jujube industry. She also passionately recounted the origin, cultural heritage, and development vision of the “Linxian Jujube” brand, enabling the attendees to gain a thorough understanding of the industry’s growth potential and the brand’s core appeal. During the event, a brand authorization and certification ceremony was also held, during which eight participating companies received certificates authorizing them to use the “Linxian Jujube” public brand—marking the entry of the region’s public brand into a new stage of standardized operation.

Three representative enterprises—Shanxi Zaoyuan Di Biotechnology Co., Ltd., Shanxi Miyuan Di Beekeeping Technology Co., Ltd., and Shanxi Qikou Hong Agricultural Technology Co., Ltd.—each presented their initiatives from different angles, including planting philosophy, innovative technologies, and brand strategies, comprehensively showcasing the dynamic and diversified development of the Linxian jujube industry.

During this trip to Shenzhen, “Lin County Red Dates” not only showcased the region’s public brand image and industrial strength comprehensively through the exhibition platform, but also leveraged the geographical advantages of the Guangdong-Hong Kong-Macao Greater Bay Area to establish a vital link connecting the South China market with international trade. By participating in industry summit forums and targeted product-matching sessions, the exhibiting team gained a precise understanding of the development trends in the health industry and evolving consumer demands, accumulating valuable experience for upgrading the deep-processing capabilities and driving product innovation and R&D in Lin County’s red date industry. Moving forward, Lin County will take this exhibition as an opportunity to further strengthen its brand building, expand its integrated online-and-offline marketing system, and promote the red date industry toward high-quality development characterized by scale, standardization, and branding—ensuring that this “red treasure,” imbued with Yellow River culture and artisanal craftsmanship, injects even stronger momentum into rural revitalization.