“Lüliang Mountain Local Specialties” Make Their Debut in Hong Kong
Release time:
2026-06-03
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Abstract
On May 29, the “…”, organized by the Hong Kong Standards and Testing Centre (STC) and the Hong Kong Certification Centre (HKCC), was held. 2026 Hong Kong Certification Award Ceremony and Product Safety Carnival The event grandly opened at Tsuen Wan Place in Hong Kong. Our city was awarded… 24 premium agricultural products certified with Hong Kong’s “Zheng” Quality Mark Invited to exhibit, Qingtang Village zongzi, Goumenqianwan tuan, Xinyan Bao Linshan shan’er, Qikou red walnuts, and purple crystal jujubes—among other “Lüliang Mountain local specialties.” It attracted numerous merchants and Hong Kong residents to engage in negotiations and sample the product, becoming a standout “star” item at the event.
This event brought together certificate award ceremonies, product safety awareness campaigns, business networking, and initiatives to support exports to Hong Kong. Liu Jianshu, Director of the Agricultural Office of the Lüliang Municipal Party Committee and Director of the Municipal Bureau of Agriculture and Rural Affairs, attended the event by invitation and, together with Professor Sun Dong, Secretary for Innovation, Technology and Industry of Hong Kong, presented certificates to representatives of certified enterprises. The atmosphere at the venue was vibrant; after sampling products such as wantuan, red dates, walnuts, and zongzi, visitors and local residents expressed keen interest in Lüliang’s premium agricultural offerings and eagerly requested to purchase the samples on display. According to statistics, on-site sales totaled over HK$1,200, and more than 230 business-to-business matchmaking sessions were arranged.
During their stay in Hong Kong, the delegation conducted on-site visits to the Hong Kong Standards and Testing Centre (STC) and the GS1 Hong Kong, engaging in in-depth discussions with relevant officials on topics such as product internationalization, barcode-based traceability, customer‑channel strategies, and platform integration. Participating enterprises held detailed deliberations on leveraging international certification systems to enhance product competitiveness, employing barcode technology to achieve end-to-end traceability, expanding overseas sales networks, and establishing seamless omnichannel connections. The delegation also visited well-known local retailers, including Yata Department Store in Sha Tin and Wellcome Supermarket, gaining a thorough understanding of the “Lüliangshan Local Specialties” brand’s positioning, packaging adaptations, and shelf‑placement procedures.
In line with the city’s development strategy to become a major hub for the export of Shanxi’s premium agricultural products, the delegation visited Shenzhen Ruilailai Co., Ltd. and the Haijixing International Agricultural Products Logistics Park, where they reached a preliminary agreement on the purchase and sale of wood ear mushrooms and shiitake mushrooms. Shanxi Yukun Agricultural Science and Technology Development Co., Ltd. plans to open a direct-sales outlet in Shenzhen.
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Contact Information
Guangming Village, Linjiaping Town, Lin County, Lüliang City, Shanxi Province
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