From May 21 to 25, the 22nd China (Shenzhen) International Cultural Industries Fair was held at the Shenzhen International Convention and Exhibition Center. Our city leveraged this national‑level, internationally oriented platform for showcasing and trading by carefully selecting a number of high‑quality local enterprises, including Jiaocheng County Wangying Dui’ling Art Manufacturing Co., Ltd., Shanxi Xinghuacun Tourism Development Co., Ltd., Shanxi Qikouhong Agricultural Technology Co., Ltd., as well as a dance drama… The Ten-Thousand-Li Tea Road It will showcase multiple investment‑attraction projects at the Shanxi exhibition area.

The Shenzhen Cultural Industries Fair is the nation’s highest‑level, largest‑scale, and most influential comprehensive cultural‑industry event, bringing together premium cultural offerings and innovative achievements from across the country. At this year’s fair, participating enterprises from our city showcased intangible cultural heritage techniques, cultural‑tourism‑cultural‑creative products, and distinctive agri‑cultural innovations, presenting in a comprehensive, multi‑dimensional manner the vibrant, cutting‑edge accomplishments and unique appeal of Lüliang’s cultural industries—thus helping Lüliang’s distinctive culture extend beyond Shanxi and reach the national stage.

Through the integration of culture and tourism and the use of cultural heritage to shape products, Lüliang’s local cultural‑creative offerings showcased the city’s rich cultural legacy at the cultural expo. Shanxi Xinghuacun Tourism Development Co., Ltd. made a striking appearance with over 500 distinctive文创 items across six categories, seamlessly weaving local icons such as Wenfeng Tower, Fenjiu liquor, and Jiajiazhuang into their designs. This approach achieves a harmonious blend of traditional culture, contemporary creativity, and practical functionality. The collection combines aesthetic appeal, everyday utility, and commemorative value, offering a comprehensive glimpse into Fenyang’s unique regional cultural identity.

During the exhibition, company executives actively engaged with market partners, holding in-depth discussions with numerous cultural‑creative manufacturers from Chongqing, Wenzhou, Dongguan, and other regions, and securing several preliminary cooperation agreements. These efforts have helped build a strong network of resources to support the nationwide expansion of Lüliang’s cultural and tourism‑related products. Notably, Zhang Jiaqi, an inheritor of Fenyang’s intangible cultural heritage—paper‑cutting—drawn inspiration from the glazed tiles of Taifu Temple, meticulously crafted two exquisite paper‑cut works. With their ingenious compositions, delicate knife techniques, and rich regional cultural flavor, these pieces were selected for inclusion in the Urban Gift Pavilion at this year’s Cultural Expo, where they were showcased in the China Culture Hall, serving as a vital platform to highlight the charm of Lüliang’s intangible heritage and promote the city’s cultural identity.

Integrating agriculture with culture and empowering rural communities, distinctive agri‑creative products showcased at the Cultural Expo highlighted Lüliang’s artisanal craftsmanship. Shanxi Qikouhong Agricultural Technology Co., Ltd. exhibited a selection of premium Lüliang specialties, including superior jujubes, sour jujubes, and tiger‑skin jujubes. Leveraging Lüliang’s unique natural growing conditions and meticulous processing techniques, these products have earned widespread market acclaim. Throughout the event, the company’s booth maintained steady popularity, welcoming over ten thousand visitors—business partners and industry professionals alike—thereby significantly boosting the visibility and influence of Lüliang’s signature agri‑creative brands and facilitating a precise match between local specialty products and the national cultural‑tourism consumption market.

Project-driven initiatives and strategic investment promotion have seen a wave of high‑quality cultural‑industry projects extend broad invitations for collaboration at the Cultural Industries Fair. At this year’s event, our city simultaneously highlighted several promising investment opportunities spanning performing arts, cultural tourism, digital film and television, and specialty agriculture—drawing keen attention from all quarters. The dance drama “The Ten‑Thousand‑Li Tea Road” traces the historic Tea Road pioneered by Shanxi merchants, using the language of dance to bring to life the vicissitudes of the tea trade and the indomitable spirit of the Shanxi business community. The short‑form AI‑generated series “Wang Wensu” is based on the life of Wang Wensu, a Ming‑dynasty mathematician from Fenyang, leveraging cutting‑edge AI technology to recreate the vibrant atmosphere of Ming‑era Fenyang and showcase the remarkable achievements of ancient mathematics. Meanwhile, “Poetry and Wine in Fenyang” capitalizes on Fenyang’s millennial wine culture and the rich cultural‑tourism heritage of Jiajiazhuang, employing full‑AI production to craft an exquisite short‑form series that delves deeply into the region’s unique customs and local charm. Wild Black Afternoon Tea The industrial park and production‑line development project leverages Lüliang’s abundant, high‑quality wild tea resources, with plans for state‑of‑the‑art tea plantations and advanced processing facilities, aiming to transform the “small tea leaf” into a major industry and extend the agri‑cultural‑cultural integration value chain. At the exhibition, numerous investment firms and cultural‑tourism enterprises expressed keen interest in these initiatives, engaging in discussions with our city’s investment promotion team on co‑creation of content, investment and development, technological collaboration, and market promotion.

At this year’s Shenzhen International Cultural Industries Fair, the city’s participating cultural enterprises, grounded in meticulous craftsmanship, driven by innovation and creativity, and rooted in local culture, fully showcased their influence and market competitiveness on a national-level platform.