The “Qikou Red” jujube product series is entering the international market.
Release time:
2024-03-22
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Abstract
From March 18 to March 21, Chen Yongzhen, Chairman of Shanxi Qikou Hong Agricultural Technology Co., Ltd., attended the biennial 2024 International Food and Beverage Exhibition in Barcelona, Spain, carrying with him the hopes of Jiaozhou County’s date farmers and the company’s employees, thus ushering in a new era for the international market launch of Jiaozhou County’s red date product series.
On the opening day of the expo, Yao Jing, Ambassador Extraordinary and Plenipotentiary of China to the Kingdom of Spain and to the Principality of Andorra, along with his delegation, visited the Qikou Red Agricultural Exhibition Area. They took to the stage to lend their support to Qikou Red Dates—hailing from Lin County, the “Hometown of Chinese Jujubes”—as they set out to go global and reach markets around the world! Over the course of the intense four-day event, the Lin Qikou Red Agricultural Exhibition Area welcomed more than 2,000 visitors. Particularly encouraging was the fact that we struck deals with four clients, totaling 20 tons of jujubes worth 640,000 yuan (RMB).
“At this exhibition, I personally experienced how much European consumers love Linxian’s red date products. At the same time, I also met many overseas Chinese, Chinese expatriates, and Chinese businesspeople. The Barcelona International Food & Beverage Exhibition in Spain is a crucial event for opening up new markets in the food industry—a perfect platform for launching new products, securing new orders, expanding our customer base, strengthening relationships with existing clients, and identifying agents, distributors, as well as importers and exporters. By participating in A1imentaria, exhibitors can establish a strong corporate image within the industry and have an ideal opportunity to showcase their company’s strengths and expertise to peers. On-site at the exhibition, exhibitors can also gain valuable market insights and stay abreast of industry trends, analyze competitors, and forge cooperative relationships with professional visitors from around the globe. All of this lays a solid foundation for us to further expand our export business of red dates and related products, paving the way for Linxian’s red date products to go global,” said Chen Yongzhen, Chairman of Shanxi Qikou Hong Agricultural Technology Co., Ltd., with deep conviction.
It is understood that the Barcelona International Food & Beverage Exhibition (Alimentaria), organized by Fira de Barcelona, is held every two years. It is the leading trade show for the food, beverage, and gastronomy industries in Spain and the Mediterranean region, as well as an international benchmark in the sector. Thanks to its forward-thinking approach and strong international orientation, the Barcelona International Food & Beverage Exhibition (Alimentaria) has become a one-of-a-kind event in the industry. Over the past 23 editions, Alimentaria has established an excellent reputation: 78% of visitors hold purchasing decision-making authority, 91% of visitors expressed high satisfaction with the exhibition, and 83% of visitors indicated that they would definitely participate in the next edition.
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Contact Information
Guangming Village, Linjiaping Town, Lin County, Lüliang City, Shanxi Province
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