Recently, the 2026 Shanxi Premium Agricultural Products (Beijing) Supply-and-Marketing Matchmaking Conference was successfully held in Beijing. Shanxi Qikouhong Agricultural Co., Ltd. showcased its signature red date product line at the event, leveraging the national-level supply-and-marketing platform to comprehensively highlight the distinctive advantages of Lin County’s red date industry. The company actively engaged with Beijing-based supermarkets, channel distributors, and purchasing agents, thereby expanding sales channels for Shanxi’s high-quality agricultural products in the capital.

         This production‑marketing matchmaking event focuses on Shanxi’s specialty agricultural products, including coarse grains, dried and fresh fruits, and processed livestock and poultry, serving as a platform for face-to-face discussions and collaborative agreements between local Shanxi enterprises and buyers from the Beijing–Tianjin–Hebei region. It aims to help Shanxi‑branded agricultural goods expand beyond the province and strengthen their presence in the core consumer markets of North China. At the event, Chen Yongzhen, head of Qikouhong Agriculture, brought the company’s flagship red‑date products to engage in in‑depth exchanges with industry leaders and purchasing guests, providing detailed insights into the company’s organic red‑date cultivation base, its standardized processing lines, and its comprehensive range of value‑added red‑date products. He also shared the company’s organic dryland farming model and its rigorous quality‑control standards for agricultural products.
         As a leading local enterprise deeply rooted in the Jinan red‑date industry, Shanxi Qikouhong Agriculture leverages the uniquely favorable Yellow River‑side growing conditions of Lin County, rigorously controlling quality at the source to build a comprehensive industrial chain that integrates red‑date cultivation, advanced processing, and brand‑driven sales. Its product lineup—including plain‑flavor red dates, pitted dates, and red‑date gift boxes—has earned widespread consumer acclaim thanks to its plump flesh, rich flavor, and commitment to being free of additives.
         During the exhibition, numerous Beijing-based buyers stopped by the Qikou Red Jujube booth to sample the products on-site and engaged in in-depth discussions on bulk orders for gift boxes, supply to supermarkets and hypermarkets, and online distribution channels, resulting in several preliminary cooperation agreements. Leveraging this major Beijing‑Tianjin‑Hebei production‑sales matchmaking event, the company further enhanced the brand recognition of “Qikou Red” as a regionally distinctive agricultural product and established robust sales channels spanning offline brick‑and‑mortar retail, employee welfare procurement for enterprises and institutions, and online e‑commerce platforms.
        The head of Shanxi Qikou Red Agriculture stated that the Beijing–Tianjin–Hebei region is a core domestic market for agricultural products, making this participation in the Beijing exhibition highly significant. Moving forward, the company will continue to leverage the Shanxi platform for promoting premium agricultural specialties, unlock the full value of the Yellow River red jujube industry, and steadily refine its product‑processing techniques while expanding its gift‑box product line. At the same time, it will develop online private‑domain e‑commerce channels and explore international export markets, using high‑quality agricultural offerings as a bridge to deepen production‑and‑sales collaboration both within and beyond the province. This effort aims to enable more consumers to savor authentic Lin County red jujubes from Shanxi and to drive the high‑quality development of the distinctive agricultural sector in southern Shanxi.