Qikou Hong is deeply cultivating the entire industrial chain of “double jujubes,” with its new sour‑jujube product line now on the market, expanding into national markets and leveraging industrial revitalization to drive shared prosperity in Lin County’s rural areas.
Release time:
2026-07-24
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Abstract
Shanxi Qikou Red Agriculture Co., Ltd. is driving stable income growth for jujube farmers along the Yellow River by upgrading the entire industry chain, thereby establishing a high-quality development model for Lin County’s “Double Jujube” specialty agriculture.
Recently, Shanxi Qikouhong Agricultural Co., Ltd., a key leading enterprise in agricultural industrialization and a national high-tech company in Shanxi Province, announced encouraging progress in its development: leveraging a 3,000-mu standardized dual‑cultivation base for red dates and sour jujubes, the company has collaborated with provincial agricultural and forestry research institutes to comprehensively upgrade its deep-processing product line. New products—including health‑promoting jujube seed tea, soft jujube cakes, and multi‑ingredient jujube beverages—have now entered mass production and are available on the market. At the same time, the company continues to refine its “company + cooperative + farmer” benefit‑linkage model, while expanding into online livestream e‑commerce, nationwide supermarket channels, and out‑of‑province trade fairs. Through this end‑to‑end industrial upgrading, it is helping date farmers along the Yellow River achieve stable income growth and establishing Lin County as a model for high‑quality, specialty agricultural development centered on “double jujubes.”
I. Technology Empowers Deep Processing, Enriching the Product Portfolio with New Jujube Products
As the leading enterprise in Lin County’s jujube industry, Qikou Hong leverages the region’s unique, abundant jujube‑forest resources along the Yellow River and pursues a “dual‑engine” development strategy focused on enhancing jujube quality and adding value to sour jujubes. In the first half of this year, the company ramped up its R&D investment, forging close collaborations with the Lüliang Municipal Agricultural and Forestry Technology Extension Center and food‑processing laboratories. Together, they successfully mastered several key processing technologies, including sour‑jujube pitting, low‑temperature extraction, and herbal‑based formulation. Additionally, three new utility‑model patents for jujube and sour‑jujube processing have been put into practical use, significantly boosting the overall utilization rate of sour jujubes.
This newly launched jujube‑based product line is entirely sourced from our own 300‑mu demonstration base for high‑quality, grafted and improved jujube varieties. Leveraging the natural advantages of Lüliang’s authentic jujube seeds—high in saponins and flavonoids—the products undergo fully physical processing, with no preservatives or chemical additives, seamlessly meeting both snack‑like indulgence and health‑focused dietary needs. The production line is supported by a 1,000‑square‑meter standardized dust‑free processing facility and a 5,000‑cubic‑meter temperature‑controlled, freshness‑preserving warehouse. A comprehensive quality‑control system covers the entire process—from orchard cultivation and harvest sorting to advanced processing and finished‑product traceability—and all products have been certified under ISO 9001 quality management, HACCP food safety standards, and multiple green‑food certifications. Each item is traceable to its specific planting plot and processing batch, firmly safeguarding food safety.
In addition to the new sour jujube products, the company’s core product lines continue to evolve and upgrade: organic Tanjuzao jujubes, Junzao jujubes, jujube‑filled walnuts, red‑date vinegar, and mixed‑grain & mushroom gift sets—more than 30 standardized offerings are now available on a steady supply basis, catering to everyday household consumption, festive gifting, corporate benefits, and in‑store retail across multiple channels. This has established a diversified product portfolio encompassing “basic red‑date varieties, walnut‑and‑nut options, sour‑jujube health‑focused lines, and mixed‑grain & mountain‑produce selections.”
II. The mechanism for linking and supporting farmers continues to deepen, with a thousand farming households sharing in the benefits of the industry.
For many years, Qikou Hong has remained firmly rooted in Lin County, establishing a mature and stable integrated business model that links the company, village-level cooperatives, and individual farmers. It has consolidated contiguous plots of land to create standardized jujube orchards, set up poverty‑alleviation workshops to employ local workers, and put in place long‑term mechanisms to boost farmers’ incomes. First, it guarantees minimum purchase prices to safeguard farmers’ earnings: by signing long‑term contracts with neighboring village cooperatives, it ensures that the purchase prices for red jujubes and sour jujubes consistently exceed the local market average, thereby addressing the challenge of oversupply and slow sales faced by jujube growers. Second, it offers equity‑based dividends for sustained income growth: farmers contribute their jujube‑bearing land as equity in the base; in addition to land‑lease rents, the cooperative begins distributing annual industry‑related dividends starting from the sixth year. Third, it provides stable, on‑site employment: positions in orchard management, workshop processing, and warehousing/logistics are prioritized for households that have been lifted out of poverty and for villagers who remain in their communities, with full wages paid and free training provided in jujube‑tree maintenance and agricultural‑product sorting.
As of July 2026, the company’s industrial model has reached 78 households and 273 individuals, including 51 formerly impoverished households comprising 182 people. Cumulatively, it has helped 132 local households and more than 650 villagers secure stable employment close to home. Leveraging the base’s large-scale cultivation and deep-processing capabilities, the company has facilitated annual sales of over one million yuan in local jujube products from Lin County, truly achieving a win-win outcome that advances enterprise development, boosts farmers’ incomes, and supports rural revitalization.
III. Expanding Sales Across All Channels—Online and Offline—As Jin‑branded Jujube Products Reach the National Market
On the market front, Qikou Red has seamlessly integrated offline exhibitions and sales, brick-and-mortar supermarkets, and livestream e‑commerce, continuously expanding the regional agricultural brand influence of “Qikou Red.”
On the offline front, the company continues to participate in provincial and national economic and trade fairs, such as the Shanxi Specialty Agricultural Products Expo and the National Agricultural Trade Fair. At the provincial “Jinwei Zhenxuan” exhibition, its jujube products sold more than ten cases in a single day, securing letters of intent for cooperation from distributors across China and overseas buyers. The distinctive flavor of Yellow River Beach Jujubes has earned high praise from merchants nationwide. Currently, the products are available in chain supermarkets and specialty stores in Shanxi, Shaanxi, Henan, and the Yangtze River Delta region.
In the online segment, the company has established its own e‑commerce store and leverages Douyin and WeChat Video Accounts to conduct regular on‑site promotions at production origins. By conducting immersive, real‑world traceability tours of the Qikou Red Date planting base, it provides transparent insights into the entire process—from organic cultivation to standardized processing—reaching health‑conscious consumers nationwide. Online orders have posted steady year‑over‑year growth, while the company has also initiated preliminary preparations for international trade, helping Lin County’s premium jujubes expand beyond Shanxi, reach markets across China, and gain global exposure.
IV. Anchoring the Integration of Primary, Secondary, and Tertiary Industries to Establish a New Benchmark for the Yellow River–Region’s Distinctive Jujube Industry
Speaking about the company’s next phase of development, Chen Yongzhen, Chairman of Shanxi Qikouhong Agricultural Co., Ltd., stated: “As the ‘Home of Chinese Jujubes,’ Lin County boasts 820,000 mu of contiguous jujube orchards—our unique resource and wealth. Qikouhong will continue to deepen its efforts across the entire ‘double‑jujube’ industrial chain, focusing on both superior‑variety breeding and standardized cultivation to enhance fruit quality at the source, and on advanced processing and R&D to unlock the health‑promoting value of sour jujubes and expand product added value. At the same time, we will leverage the cultural and tourism resources of Qikou Ancient Town to explore a new integrated agri‑culture‑tourism model—‘orchard sightseeing + picking experiences + agricultural product exhibitions and sales’—strengthening the ‘Lin County Jujube’ national geographical indication regional public brand. By harnessing the strength of our local leading enterprise, we aim to drive the transformation and upgrading of Yellow River‑adjacent specialty agriculture, continuously injecting industrial momentum into Lüliang’s rural revitalization.”
Going forward, Qikou Red will remain committed to its original mission of developing green, organic, and artisan‑crafted agricultural products. Leveraging technology as a driving force, rooted in the needs of farmers, and guided by market demand, it will continue to refine an integrated industrial closed loop encompassing cultivation, processing, storage, sales, and cultural‑tourism, thereby enhancing the golden reputation of Lüliang’s distinctive agriculture in Shanxi and contributing to the high‑quality development of regionally unique modern agriculture in the Yellow River Basin.
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