Recently, a large-scale exhibition centered on showcasing regionally distinctive agricultural products kicked off in grand style, with Shanxi Qikouhong Agricultural Technology Co., Ltd. (hereinafter referred to as “Qikouhong”) making a high-profile appearance and presenting its full range of red dates and related specialty agricultural products. As the leading enterprise in Lin County’s red date industry, Qikouhong leveraged the core exhibition area designated as the “Home of Chinese Red Dates” to prominently display more than 100 products, including Junzao, Tanzao, Zijingzao, and red dates stuffed with walnuts. Thanks to its superior quality and innovative production processes, Qikouhong has become one of the main attractions at the event, further expanding its footprint across the national market.

At the Exhibition: Sky-High Popularity, Product Portfolio Showcases True Strength

At this exhibition, the Qikou Red booth is dominated by the color red and seamlessly integrates elements of Lüliang’s regional culture, while maintaining close collaboration with the Linxian Jujube National Geographical Indication Product Display Area. On display are whole jujubes such as Yellow River Beach Jujubes and Jun Jujubes—vibrantly red, large in size, and plump in flesh—as well as exquisitely translucent processed products like Purple Crystal Jujubes and Tiger-Skin Jujubes. In addition, a diverse array of derivative products—including jujube-stuffed walnuts and organic honey—offers a comprehensive showcase of Linxian jujubes’ full-industry-chain development, spanning from fresh fruit to advanced processing.

During the exhibition, the booth was bustling with a steady stream of distributors, buyers, and consumers who stopped by to inquire and sample the products on site. Our staff provided a detailed overview of the end-to-end quality control process, from the cultivation base on the Loess Plateau in the Lüliang Mountains to the processing facilities, emphasizing our core quality standards of “no chemical additives and purely physical processing methods,” which won unanimous approval from attendees. According to statistics, on the first day of the show, both on-site sales and the value of preliminary orders for Qikou Red exceeded expectations. In addition, several business partners from Guangzhou, Beijing, Shanghai, and other cities reached initial cooperation agreements on the spot, laying a solid foundation for future market expansion.

Core Advantage: A Fully Integrated Industrial Chain Strengthens the Brand Foundation

As a benchmark enterprise in Lin County’s red jujube industry, Qikou Red Jujube has, over many years of development, established an integrated, full-industry-chain system encompassing “cultivation–processing–sales–cultural tourism.” Currently, the company operates 10,100 mu of green red jujube production bases and 233 mu of organic red jujube and sour jujube bases, supported by a 1,200-square-meter standardized dried and fresh-fruit processing facility and multiple cold-storage warehouses. This enables end-to-end quality control across the entire value chain—from field to retail display—ensuring the pristine quality of every product.

The core products showcased at this exhibition all benefit from Lin County’s exceptional natural endowments: the fertile soils and abundant water along the Yellow River, combined with ample sunshine, have given rise to Lin County red dates that are small in size, thick-fleshed, and exceptionally sweet. Among them, Qikou Red Purple Crystal Dates are meticulously crafted using time-honored traditional methods, delivering a rich, velvety texture and a deeply sweet flavor; peeled-and-pitted Tiger-Skin Dates cater to today’s fast-paced consumer lifestyle; and the Date-and-Walnut combination offers a nutritional synergy between red dates and nuts, making it a standout hit at the expo.

Strategic Layout: Leveraging Trade Shows as a Bridge to Expand Domestic and International Markets

In recent years, Qikou Red has proactively expanded its presence at domestic and international trade fairs, showcasing its products at major national and international events such as the Shenzhen International Cultural Industries Fair, the China International Consumer Goods Expo, and the China–Arab States Expo. To date, it has hosted over 10,000 visitors seeking information and secured a wealth of high-quality partnership opportunities. Participation in this year’s exhibition not only strengthens the brand value of “Lin County Jujubes” as a nationally recognized geographical indication product but also serves as a pivotal step for Qikou Red to broaden its distribution channels and enhance its brand influence.

Chen Yongzhen, Chairman of the company, stated that Qikou Red will continue to deepen its expertise in the advanced processing of red dates. On one hand, the company will optimize its product portfolio and launch more ready-to-eat, portable products tailored to younger consumers. On the other hand, leveraging trade show platforms, it will strengthen collaboration with domestic and international distributors, thereby elevating Lin County red dates from a regional specialty to a nationally recognized brand and an internationally acclaimed high-quality agricultural product, ensuring that Lüliang red dates are enjoyed far and wide.