09

2026-01


The “72 Transformations” of a Small Jujube—A Survey on the Development of the Regional Public Brand “Lin County Red Dates”

In recent years, Lin County has effectively boosted the yield and quality of red dates by improving date production methods, adopting new technologies, promoting the planting of new red-date varieties, and carrying out variety improvement efforts. At the same time, the county Party committee and government have continuously focused on enhancing the “specialty” and “excellence” of the red-date industry, making every effort to build the “Lin County Red Date” regional public brand. They have also explored new business models for the red-date industry, such as “red dates plus tourism” and orchard-based economies, and fostered a range of related industries, including jujube-flower honey, jujube-bud tea, jujube-wood shiitake mushrooms, and red-date sweet rice dumplings. Among these, jujube-wood shiitake mushrooms and jujube-bud tea have gained great popularity among consumers in Japan, South Korea, and other markets, with numerous orders flooding in from overseas.

27

2025-09


Association News | The Fragrant Jujube Canal, Red-Infused China! The 2025 China (Cang County) Jujube and Dried Nuts Leisure Food Expo & Industry Development Conference Was Successfully Held!

On September 27, the 2025 China (Cangxian) Red Date and Dried Nuts Leisure Food Expo & Industry Development Conference opened in Cangzhou, Hebei.

02

2024-12


Small jujubes drive a big industry; the forestry and fruit economy boosts rural revitalization.

In the deep autumn, with abundant fruits hanging from the branches, at the 300-mu demonstration base for high-grafting and variety improvement of jujube trees in Qikou Town, Lin County, Lüliang, clusters of jujubes adorn the branches, a sight that is especially delightful.

22

2024-03


The “Qikou Red” jujube product series is entering the international market.

Chen Yongzhen, Chairman of Shanxi Qikou Hong Agricultural Technology Co., Ltd., attended the biennial 2024 International Food & Beverage Exhibition in Barcelona, Spain, carrying with her the hopes of both the jujube farmers from Lin County and the company’s employees, thus ushering in a new era for Lin County’s red jujube product line as it enters the international market.